Jackson Woodturners - Fuelling for Future Growth

Jackson Woodturners is a UK-based company specialising in both traditional and contemporary oak stair parts. With over 100 years of experience, they offer a wide range of products, including oak and pine handrails, spindles, newel posts, and more. They also provide a bespoke woodturning service to create custom stair components. Customers can visit their showroom for inspiration and expert advice on designing their ideal staircase. Jackson Woodturners offers a price promise and supplies all necessary staircase finishes and fixings. Becoming the very first SPACE client in 2022, some outstanding results were achieved albeit the store size (£1M) was ultimately deemed too small to continue in the program.

Key Program Highlights:

  • Return on Space Fees of 620%


  • JUPITER Non-Brand ROAS 11% increase


  • JUPITER spend increase of 28%



  • £489k A/B test winning test results


Jupiter

  • AOVs up 24% increase YoY (Google Analytics)


  • 37% increase in revenue per click (Google Analytics)



  • 28% increase in spend YoY (source Google Ads)

UFO

  • 50+ Audit findings reported


  • 8 A/B Test Experiments Run, 2 winning test


  • Lowest Test Annual Uplift: £150,728


  • Highest Test Annual Uplift: £339,881

Gravity

  • 200% increase in top 3 transactional rankings for oak themed search queries (source SEM Rush)


  • 85% increase in 'oak' top search rankings (source SEM Rush)


  • 103% increase in 'spindle' top 10 search rankings (source SEM Rush)

"As early adopters of SPACE, we would definitely recommend the program as we can see its potential for stores larger than our own."

Jackson Woodturners

"Jackson WoodTurners was our first formal SPACE client back in 2022 whilst we were in the very early stages of the program. We learnt so much in this period and although it was tough in the post covid cool down for DIY, we achieved solid results and future green shoots Mike & Lucy have been able to take forward themselves."

Jon Colegate, Head of SPACE