Jasper Conran enjoys Stellar Growth
With the sad closure of all Debenhams Department Stores, Jasper Conran turned its attention to the web - launching a striking new collection of dresses featuring 12 key shapes and 31 print and colour options in 2021. Joining the SPACE program in February 2023, our team were tasked with increasing sales and visibility of the existing and refreshed ranges, taking on the formidable presence of online heavyweights such as John Lewis, ASOS & NEXT in the process.
Growth Headlines:
24%
Total Sales Growth YoY
165%
Increase in organic clicks to dresses
39%
Increase in Dress Sales YoY
717%
Increase in Silk Dresses Sales (key target)
56%
Increase in average purchase revenue per user
51%
Increase in Shopping Ads revenue and 106% increase in ROAS
Jupiter
22/23 3.29 ROAS & £485k revenue
23/24 5.29 ROAS & £768k revenue
24/25 6.81 ROAS & £735K revenue
UFO
71 UX Audit Findings Reported
27 A/B Test Experiments Run
9 Winning Tests Achieved
Lowest Test Annual Revenue Uplift: £24k
Highest Test Annual Uplift: £360k
Gravity
164% Increase in clicks to Dress collections
1,350% increase in silk dress visibility/clicks
138% increase in relevant organic revenue
Top 10 Rankings:
Silk Dresses / Shirt Dress / Silk Dress / Shirt Dresses / Silk Wrap Dresses / Long Shirt Dress / Silk Wrap Dress / Full Skirt Dress / Silk Midi Dress / Shirt Dresses UK / Full Skirt Shirt Dress / Silk Dress UK / Plain Dress / Blythe Shirt Dress / Plain Silk Dresses / Elegant Shirt Dress / Evening Shirt Dress
